What do your favorite retail stores, restaurants, salons, cafes, boutiques, and delis all have in common? Maybe nothing, but odds are they all share at least one thing: they all probably have a well-made commercial awning. If you’re a business owner, and you don’t have an awning or canopy on your storefront or office, consider the benefits.
- First, there’s the aesthetic appeal of having a handsome, head-turning awning on the front of your business’s physical location. It just looks good, and contrary to what many wishful thinkers will tell you, looks do matter.
- Potential customers will be more likely to notice your business, more likely to go in, and more likely to remember it if it makes a bold first impression. There’s no more upfront way to make one than with an awning.
- Your awning will also be a key component in your business’s effort at branding. Investing in your brand isn’t just a buzzword, it’s a necessity. According to a blog published by the New York Times, “branding of a small or emerging company is key to business success.” A commercial awning gives you a chance to put your logo front and center, and its unique design will speak volumes about your business’s personality. In short, it’s a powerful branding tool.
- On a more practical note, awnings are huge money savers in terms of energy efficiency. Did you know that on a hot day, more heat comes through a single window pane in the form of solar energy than comes through an entire insulated wall? That drives up air conditioning costs considerably. A heavy fabric awning will absorb some of that energy and block sunlight from entering the window directly. This means big energy savings, and also counts toward LEED certification through the U.S. Green Building Council.
- Given the durability and long lifespan of most commercial awnings, it’s one long-term investment that seems obvious to make.
If you’re a small business owner in Connecticut and want to use a canopy or awning to brand (or re-brand) and lower your energy costs, consider us. We are the best in the state, with decades of experiences and world-class service. You won’t be sorry.